About
I spent a decade helping ecommerce brands grow through Store Growers, one of Europe's leading resources on Google Ads for online stores. That work was about one thing: figuring out what makes people buy.
In 2025, I brought that question to regenerative food. Not "how do we save the soil" but "how do we sell what healthy soil produces, at scale, through real retail, to the people who'll actually eat it." I found an industry full of great farming and almost no commercial infrastructure.
Regenmakers is the fix. Working as an embedded operator inside food companies across Belgium and the Netherlands, running both halves of the loop in a single engagement. Farmer contracts and retail shelf. Sourcing logistics and messaging strategy. Both at once, because that's what actually works.
Currently embedded at Slowest Bread, a heritage-grain bakery building one of the most interesting sourcing operations in Belgium. Publishing everything I'm learning as I go: the Regenerative Grain Sourcing Standard, the Offtake Template Library, case studies.
Let's talk about what you source today, what you want to sell, and where the loop isn't closing.
dennis.moons@gmail.com →